My veterinarian recommended this shampoo for my Bichon Frise as a safe and gentle shampoo for a breed of dogs that is known to be very sensitive. I am so pleased with this product. I just love the scent Cucumber/Melon; it lasts for days on Beau's coat. We've been using it for the past 9 months; I even bring it to the groomer's when he's being washed and clipped monthly. His coat looks and feels wonderful with no sign of any skin irritations. Thank you very much for a great product.