My dog suffers from dry skin and allergies, so salmon oil has become a product that I will continue to use daily. These salmon oil gel caps have not only ceased my dog's itching, but they have also made his coat much shinier and his skin flake-free. I don't even have to hide these pills in anything, he scarfs them right up! I have used many other brands in the past, but I always come back to the NaturVet brand due to their affordability. They also seem to work just as well as the more expensive brand that I have tried.